Research

What Kodak Can Teach Us About Avoiding Failure

In its hey-day Eastman Kodak was huge: it employed 140,000 workers at its height, and in 1996 it was ranked the fourth most valuable brand in the United States, behind Disney, Coca-Cola and McDonald’s. When you bought film for your camera (or a disposable camera), Kodak film was virtually your only option. You could buy the cheaper […]

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To take a trivial example, which of us ever undertakes laborious physical exercise except to obtain some advantage.

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